The fast fashion Swedish giant, Henne & Mauritz (H&M), has opened its second store in Hanoi. The opening of the store was graced by the Swedish Ambassador in Vietnam, Pereric Högberg.
Ever since H&M made an impressive debut in Vietnam in November 2017, this is its fourth store in the country – two each in Ho Chi Minh City and Hanoi.
Expressing happiness over the launch of the new store, the Swedish Ambassador said that it gives an opportunity to the people of Vietnam to see more of Swedish fashion.
He also added that this will further strengthen the ties between the countries.
The newly opened store, built on an area of 2,000 square metres, is located in Vincom Mega Mall (VMM) Times City.
Besides offering the new summer items, the store will also host impeccable collections of H&M x GP & J Baker collaboration.
However, one must note that despite its presence in 69 nations and recent expansion into Vietnam, the global sales growth of H&M has been sluggish in recent times.