Electronics For Imaging, Inc. – a US-based leading digital printing technology firm – has announced to implement price increase for its inkjet inks, parts and supplies.
The decision of price hike is taken in view of numerous market changes that have been affecting costs for raw materials, components, chemicals, global freight and logistics, for a long time now.
The new prices will get implemented from 1 July 2021 and the products that will be affected are EFI’s VUTEk®, Wide-Format, Reggiani, Cretaprint®, Nozomi and Cubik product lines.
As per the company, the increase in price will vary by product and EFI will be communicating specific increases directly to customers and channel partners.
Commenting on the same, Scott Schinlever, COO, EFI Inkjet, shared, “Since the beginning of the pandemic, EFI has worked diligently to solidify our supply chains and maintain the best quality and consistency available with all of our inkjet products. While we have taken consequential action to contain costs, lingering market challenges have led to a price adjustment needed to ensure continued, uninterrupted supply to our global customer base.”
Scott further mentioned that EFI will effectively and closely manage the many cost and performance factors affecting the company’s inkjet products, ensuring that EFI’s customers continue to stay at the forefront of technology using products that provide them exceptional value in terms of quality and total cost of ownership.