2021 has been a year for the companies to stay ‘digitally’ connected with their global customers, a trend that got a massive boost in 2020 due to COVID-19 pandemic.
Italy’s cutting room technology company IMA Spa was one of the frontrunners that capitalised on digital connection with its customers and launched an app back in December 2020. Soon after launching the app, IMA Spa introduced a webinar series from 26 March this year named – “IMA Webinars 2021.”
The webinars are aimed at focusing on automation in Textile & Clothing industry and beyond such as automotive sector, wherein the company presents its proposal for the various types of production models to its customers and collaborators.
The first webinar ‘Fashion Woman’ talked about women’s fashion which is touted as a complex segment, ranging from the highest quality production to fast fashion.
Watch the webinar on Fashion Woman here – https://www.youtube.com/watch?v=gu2U283BYn8
While the recently concluded second webinar on ‘Home Textile’ presented the technological solutions that IMA Spa proposes for the handling and spreading of household linen (tablecloths, curtains and sheets) and for the spreading and cutting of foam material with a specially designed and dedicated line.
Watch the webinar on Home Textile here – https://www.youtube.com/watch?v=tMmszzuZcVc
It’s worth noting here that, along with the YouTube channel of the company, both the webinars can also be viewed by downloading its app ‘I AM IMA’ from Google Play and App Store. The webinars can be accessed on IMA’s website as well – https://www.imaitaly.biz/
Thrilled with the success of the first two webinars, IMA Spa is already working on its third webinar and the theme of the same will be announced in coming days.
Mirella Sardini, President, IMA Spa, had a candid conversation with Apparel Resources a few weeks ago and talked more about the “IMA Webinars 2021” besides throwing light on other key issues, business strategies, automation and current market scenarios. Read the entire interview here – https://apparelresources.com/technology-news/manufacturing-tech/italys-ima-spa-stays-afloat-confident-pandemic-believes-digital-transformation-will-saviour-industry/