Hyosung TNC believes that its high functional yarns are highly suitable to the local climate of Vietnam, which remains hot and humid in all seasons. Therefore, the firm is now keen to tighten its stronghold in the country and enhance its brand visibility in the nation.
The company was delighted with the response its functional yarns received at the recently concluded SaigonTex 2019 in Ho Chi Minh City.
“At SaigonTex, I could see which way the wind was blowing in the Vietnamese garment and textile markets.” – Cho Hyun-joon, Chairman, Hyosung
He said that the best way to identify customer needs is to meet them directly and listen to them, and there is not better place than exhibitions to meet the customers directly. SaigonTex 2019 has been fruitful for the firm.
In 2018, Cho Hyun-joon had visited the Intertextile Shanghai Apparel Fabrics, which is one of the largest textile trade fairs in China. During the visit, the Chairman met officials related to Chinese apparel industry and discussed with them marketing and business cooperation, which helped in reaping good dividends for Hyosung. Earlier this year, the company had also attended the ISPO Munich event in Germany.
The company now intends to participate in around 20 global trade events in 2019.