Icon Denim, the Vietnamese menswear brand and retailer, is now all set to expand its base outside Vietnam.
That’s quite an achievement for the brand that started just 3 years back.
In its efforts to increase its network of stores across Southeast Asian countries, Icon Denim is considering to foray into Cambodia, Thailand and Singapore.
In addition to winning customers in the aforementioned countries, the retailer has also expressed its intent to open 5 more stores in Ho Chi Minh City in 2021.
Besides, there will also be plans to launch stores in other parts of Vietnam next year including Hanoi and Hai Phong.
The announcement couldn’t have come at a better time than now as Icon Denim is celebrating the first anniversary of its flagship store in Vietnam.
Pleased over the decision to expand into Southeast Asia, Tran Hai Duong, Chief Executive Officer, Icon Denim, said that the retailer intends to not just become the first choice of Vietnamese youth, but also reach the standards of international fashion brands.
Founded in 2017, Icon Denim is known for selling not only denim, but also variety of casualwear and underwear in addition to selling fashion accessories.
Icon Denim has been known for researching industry trend reports and consumer behaviour reports, which has helped the retailer develop its products better in last 3 years. Consequently, it launches about 80 to 100 designs every month.