Vietnamese brands have good potential despite international pressure: RMIT lecturer


23-July-2018  |  1 min read

Rebecca Morris, Fashion Lecturer, RMIT

There is a good potential for many small local brands to do well in Vietnam despite the international market being very competitive. In an exclusive interaction with Team Apparel Resources, Rebecca Morris, Fashion Lecturer, RMIT University, said this, adding that though lot of capital and cost is required, the climate is gradually getting favourable for the Vietnamese brands to thrive.

“The recent trends indicate that lots of customers love buying Vietnamese brands and there cannot be anything more positive than that,” reasoned Rebecca.

Majority of the garment companies in Vietnam work for international brands like Zara, H&M and others.

Rebecca has been in Vietnam for 12 years and teaches fashion designing, product development, merchandising, retail marketing and production in RMIT, Vietnam.

She further added that while the students are taught at RMIT to design for fashion giants like Zara and H&M, it is interesting to see lots of students showing inclination to start their own brands.

“Many students are very ambitious and are keen to start their own brands in Vietnam,” said Rebecca while corroborating on the above.

RMIT University Vietnam is an Asian campus of Melbourne-based University and now has over 6,000 students in the campuses of HCM City and Hanoi.

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