The Japanese heritage denim label Edwin has joined hands with Saitex, the B-Corp certified denim factory in Vietnam, to provide production and delivery of all Edwin collections in USA.
Yes, Edwin is all set to relaunch in USA with a focus on sustainability! And for that the brand has also come up with a new leadership team.
While Catherine Ryu has been appointed as Creative Director, Kathy Kweon will be the President for brand’s business in USA.
Edwin, reportedly, believes to push the old antiquated denim manufacturing standards to a new frontier of sustainable and ethical methods.
Speaking on the same, Catherine said “The denim industry uses a huge amount of water and energy. It’s been great to build the Edwin brand from scratch to build the ethos of sustainability and ethical manufacturing practices from the foundation of design to our manufacturing process.”
On its association with Saitex, Catherine added “It’s been a dream to exclusively partner with Saitex. Together we are redefining the denim business with an emphasis on people and the planet.”
Saitex’s bluesign-approved, LEED- and Fair Trade-certified unit in Vietnam recycles 98 per cent of its water through a closed-water system, relies on alternative energy sources and repurposes byproducts to create premium jeans, minus the waste.
Select styles from the new collections will be available at over 120 outlets, including Nordstrom and Bloomingdale’s, among others.